SEO is an online promotional technique to attain a desirable rank on the pedestal of different search engines. It is important to understand that your site will only get relevance if it gets indexed by Google, Yahoo or Bing. SEO practices are preferred by businesses in current times to reach out to a wide online audience and improve return on investment. SEO techniques improve the rank on search engines, engage customers, promote your business online and reduce bounce rate. So if someone asks, “what is SEO in digital marketing,”?  just explain to him, that it is a cost effective online promotional strategy to consolidate online presence and to stay ahead of your competitors.

Online visibility is extremely important for the growth of your business. Your chances of generating lead increases and the probability of their conversion into sales stands a better chance if you are ranked among the top three sites on the first page of a search engine. A higher rank on the search result of Google is a sure shot way for attracting maximum customers and generating maximum profit. Since Google changes its algorithm frequently, it is important for a startup or big business group to take the help of a digital marketing agency such as Webdhoom That follows White Hat SEO techniques and offers best SEO services in India.

SMO is an important part of digital marketing

You are bound to lose a great advantage if you are not active on different social networking sites like facebook, twitter, Youtube, Google plus and linkedin. This cost effective advertising technique allows you to stay in touch with your clients and followers. This process involves sharing of videos, articles and content regarding events promotion and facilitating online visitors to stay in touch with your business. SMO in digital marketing will broaden your customer base, enhance the image of your brand and lead to better conversion of leads to sales. It will also boost the impact of other online marketing techniques such as ORM, email marketing and pay per click services.